Salty 2021
I was the 18th employee to join the Salty team, an Insurtech startup based in Salt Lake City. Hired in 2019, I have witnessed the team grow to over 100 employees and contract with more than 200 partners. In September 2021, Salty was acquired by CDK Global, a leading automotive retail technology company.
As the first visual designer on the marketing team, I was responsible for expanding the brand, creating sales collateral, developing pitch materials for investors, and transitioning the brand’s focus from B2B to B2C.
Much of my work is still under NDA
Where Salty Started
Customers were not responding to the ominous dark images so the brand had to shift to something more approachable and friendly.
Salty Now
